Bridging the New with the Old: Newform Capital
Newform Capital, a venture capital firm bridging traditional finance with Web 3, partnered with us to create a timeless brand and a user-friendly website that communicates blockchain investment opportunities.
The Challenge
Newform Capital sought to bridge the traditional financial world with the rapidly developing Web 3 finance sector. Our task was to create a brand and digital presence that communicated the complex nature of blockchain technology in a user-friendly way, appealing to both traditional financial investors and blockchain enthusiasts.
Our Approach
We worked closely with Newform Capital to understand their business objectives and target audience. Through extensive research, we developed a brand identity, including a new logo, color palette, and typography that reflected the balance between traditional finance and Web 3 innovation. To simplify the complexities of blockchain technology, we used 60s-inspired imagery to communicate its transformative potential.
Results
The new brand and website have successfully communicated Newform Capital's value proposition, making blockchain investment opportunities more accessible and understandable for their target audience. The partnership was a success, helping Newform Capital position itself as a key player in the Web 3 space.
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